EVERY DIAMOND HAS A STORY TO TELL

Articles

The recent Federal Trade Commission (FTC) reversal regarding the definition of a diamond would seem to be a landmark decision. In reality, it is much ado about nothing. Since 1956, the FTC has defined a diamond as something natural, meaning from the Earth; now synthetic......

08 October, 2018 /

The 1930s and ’40s were an important era for the diamond industry: De Beers launched its historic “A Diamond Is Forever” campaign; the Federal Trade Commission (FTC) made a ruling with regard to the use of the term blue white diamond; and Robert Shipley, who......

02 September, 2018 /